What job titles say, what they do not, and what the words in them pay.
Updated 23 Sep 2026 from 501,381 advertsUS job titles containing “Santa” is actually about Santa. The rest are mostly places like Santa Rosa, Santa Fe and Santa Monica.
A keyword search shows every one of them. TUNAI reads what the job is.
live job titles, out of 500,000, still ask for a “rockstar”. “Ninja”: 5. The most common hype word now is “champion”: 100.
A UK job with “assistant” in the title advertises a median £26k a year. With “director”, £96k.
| Word in the title | Median a year |
|---|---|
| “assistant” | £26k |
| “coordinator” | £30k |
| “executive” | £33k |
| “officer” | £34k |
| “analyst” | £44k |
| “specialist” | £44k |
| “engineer” | £47k |
| “manager” | £52k |
| “lead” | £54k |
| “head” | £70k |
| “director” | £96k |
UK adverts that state a yearly salary; the median for titles containing each word.
US job titles contain an exclamation mark. UK: 76.
Titles mislead. TUNAI reads the whole advert to decide what a job is, not the words in its title.
Every live advert TUNAI reads from employers’ own job boards and public job sites, counted once when the same job appears twice. Recounted every night; a number on this page changes only when the count behind it does, and a figure resting on too few adverts is left out rather than shown. The numbers are free to reuse with a link to this page (CSV, CC BY 4.0).
Tell it what you do. It builds you a live board from every advert it reads and says which you already qualify for.
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