What job titles say, and what they pay
On 8 November 2026, 3 of 2,104 US job titles containing “Santa” are actually about Santa. The rest are mostly places like Santa Rosa, Santa Fe and Santa Monica.
What job titles say, what they do not, and what the words in them pay.
Updated 8 Nov 2026 from 1,127,468 advertsNot what it sounds like
US job titles containing “Santa” are actually about Santa. The rest are mostly places like Santa Rosa, Santa Fe and Santa Monica.
Source and caveats
A keyword search shows every one of them. TUNAI reads what the job is.
Buzzwords
live job titles, out of 1,100,000, still ask for a “rockstar”. “Ninja”: 6. The most common hype word now is “champion”: 180.
Source and caveats
What a word in the title pays
A UK job with “assistant” in the title advertises a median £27k a year. With “director”, £121k.
| Word in the title | Median a year |
|---|---|
| “assistant” | £27k |
| “coordinator” | £30k |
| “officer” | £33k |
| “executive” | £35k |
| “specialist” | £45k |
| “analyst” | £47k |
| “manager” | £48k |
| “engineer” | £55k |
| “lead” | £57k |
| “head” | £69k |
| “director” | £121k |
Source and caveats
UK adverts that state a yearly salary; the median for titles containing each word.
Exclamation marks
US job titles contain an exclamation mark. UK: 98.
Source and caveats
The short version
3 of 2,104 US job titles containing “Santa” are actually about Santa. The rest are mostly places like Santa Rosa, Santa Fe and Santa Monica.
6 live job titles, out of 1,100,000, still ask for a “rockstar”. “Ninja”: 6. The most common hype word now is “champion”: 180.
What a word in the title pays: £27k to £121k. A UK job with “assistant” in the title advertises a median £27k a year. With “director”, £121k.
4,000 US job titles contain an exclamation mark. UK: 98.
What this means if you are looking
Titles mislead. TUNAI reads the whole advert to decide what a job is, not the words in its title.
How we count
Every live advert TUNAI reads from employers’ own job boards and public job sites, counted once when the same job appears twice. Recounted every night; a number on this page changes only when the count behind it does, and a figure resting on too few adverts is left out rather than shown. The numbers are free to reuse with a link to this page (CSV, CC BY 4.0). Read the full methodology.
Cite and share
TUNAI Jobs (2026). Job titles: 3 of 2,104 US job titles containing “Santa” are actually about Santa. The rest are mostly places like Santa Rosa, Santa Fe and Santa Monica. Data read 8 November 2026, from https://jobs.tun-ai.com/insights/job-titles
Free to cite with a link back (CC BY 4.0). The CSV holds every figure on these pages and the day it was read.
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